Well, doesn’t this just sound dandy:
Optus has recruited comedian Josh Thomas to promote its “live more yes” positioning as it seeks to amplify its ‘Yes’ branding through new price offerings and services.
It’s hard to know what’s more depressing in that sentence: the idea of “amplifying branding”, “promoting positioning”, or calling Thomas a comedian.
Sure, you can go and click that link, but why bother? You can pretty much guess what kind of advertising they’re planning (hint: it involves cuddly kittens). And “live more yes”? Remember the days when Thomas fans would occasionally mention that his live show was full of hardcore gay sex jokes? Guess nobody told Optus. Unless they’re asking people to say yes to a variety of acts illegal to show on free-to-air television.
Anyway, here’s a Bill Hicks quote:
By the way, if anyone here is in marketing or advertising…kill yourself. Thank you. Just planting seeds, planting seeds is all I’m doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan’s little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: ‘There’s gonna be a joke comin’ up.’ There’s no fuckin’ joke. Suck a tail pipe, hang yourself…borrow a pistol from an NRA buddy, do something…rid the world of your evil fuckin’ presence.