Press release time!
STAN ACCELERATES GROWTH STRATEGY AS NINE THROWS WEIGHT BEHIND ORIGINAL PRODUCTIONS
Expanded slate of upcoming Stan Original productions also announced
Followed by a bunch of stuff that isn’t really of interest to us here today. Basically, as various international streaming services look to expand their operations, Stan is increasingly in a bit of a pickle. Showtime (who provide a lot of Stan’s high end product) are planning to move on, and to stay viable Stan needs a new source of shows people want to watch. Their solution? The same as everyone else’s: start making their own shows.
The only slightly interesting thing about this is that they’re going to be teaming up more directly with Nine as far as the production side of things goes, which presumably means that some if not all of the series they’ll be making for Stan will also turn up on Nine eventually. Which explains the bit about this press release that is interesting to us: they’re only doing one comedy. After all, what would Nine do with new comedy?
Dom and Adrian: 2020, an original comedy special from the creators of the Bondi Hipsters, Christiaan Van Vuuren and Nick Boshier, is currently in production.
This lack of comedy (the other four projects announced are all pure drama) is how you know they’re serious about things. Comedy has always been the cheap and cheerful side of local production, but on streaming services comedy has basically been a procession of filmed stand-up specials and the occasional “wacky” game show, with the rare ultra-low budget sitcom (remember No Activity?) thrown in.
Streaming services are all about luring viewers in, which means streaming services are (mostly) all about quality drama. That’s because quality drama is the kind of thing people will pay money for: unlike cheap, throwaway comedy, it seems like good value for money.
But weirdly, comedy is what people actually want to watch a lot of the time. That’s why pre-streaming television (which actually had to keep people watching, rather than just get people to pay up front for something they might rarely glance at) was packed with shit, utterly forgettable drama and sitcoms that people are still happily watching and laughing at today. People are still watching Friends and Seinfeld; who’s watching The Wire?
So while there’s little doubt that this –
Australia’s leading local streaming service Stan today announced it is ramping up its slate of local and internationally produced Stan Original television series and films, with volume to increase to over 30 productions a year over the next five years.
– is going to also mean more filmed live comedy and other super-cheap local laff-getters to make the numbers add up, the sad fact is that comedy is no longer seen as a quality premium product by Australian networks (and probably audiences). New comedy is something cheap you bung on to make it look like you’re a real network and not a warehouse full of old VHS tapes of 90s sitcoms, even though most of what people watch streaming for – old sitcoms – is comedy.
Anyway, that’s a problem for twenty years from now when we’ll all be dead anyway. Meanwhile, we have this to look forward to:
Dom and Adrian: 2020 is a mockumentary chronicling their journey through the garbage fire that is 2020.
Having been billed to play at a premier bush doof, Dom and Adrian’s USBJ’ing (DJing with pre-loaded USBs) career was on precipice of taking off… when the bushfires hit. They were next booked to play a bushfire fundraiser when the floods washed through. Then they were going to headline a flood-relief show when the hail storms came down. And now, the night before their biggest gig yet, raising money for the #PanelBeatBondiAiD movement, the whole country was thrown into lockdown because of one little global pandemic, “Such a nanny state!”.
In spite of the initial personal turmoil, the two best friends quickly see all this as an opportunity to refocus, “pivot” and evolve creatively – but as time goes on, it’s not only their creativity and entrepreneurial-ship that’s tested, but their friendship and sanity.
Across the mocumentary special, Dom and Adrian try desperately to remain positive, make rent and redefine their lives. And hey, there’s always regrowth after a fire – so by traversing madness, 5/6G conspiracy theories, being baited by the illuminati and philosophical clashes, Dom and Adrian are forced to rediscover why they’re best friends in the first place.
Dom and Adrian said: “The number 2020 used to be synonymous with good eyesight. But given how much of a bin fire 2020 has been, we’re fully going to have to find a new number to define good eyesight. “The fall of capitalism has made us a lot more resourceful and there’s a lot of interesting ways you can eat ibis.”
Nick Forward, Chief Content Officer at Stan, said: “We’re delighted to be working with Christiaan, Nick and the team. We’re huge fans of everything the boys have done and we’re really looking forward to being able to bring some laugher and lightness to 2020 – all through the lense of the Bondi Hipsters.”
Lee Naimo, Senior Online Investment Manager at Screen Australia, said: “We are delighted that Christiaan Van Vuuren and Nick Boshier are teaming up with Easy Tiger Productions and producer Julia Corcoran to bring the unique and often hilarious points of view of Bondi Hipsters Dom and Adrian to Stan and YouTube.
“The Bondi Hipsters were part of that first wave of Australian online content creators to carve out a niche with online sketch comedy and we can’t wait to see them further develop these iconic characters as they cope with isolation and the challenges of 2020.”
Stan Original special Dom and Adrian: 2020 is created by Christiaan Van Vuuren and Nick Boshier and produced by Julia Corcoran in partnership with Easy Tiger, with Christiaan Van Vuuren also directing. Additional social content will be developed by the creators to accompany the special on Stan.
A viral hit with millennial audiences, the Van Vuuren Bros, Bondi Hipsters and Soul Mates YouTube channels have a collective subscriber base of over 150,000 and boast over 25+ million views to date.
And who’s going to argue with those numbers?