So someone kindly forwarded us this from the ABC PR department:
JA’MIE KING SERVES UP IVIEW’S QUICHEST RATINGS YET
Australian viewers have proven that their love for Ja’mie King – the bitchiest private school girl to ever grace our screens – extends beyond just TV, with the show smashing online viewing records too.
Ja’mie: Private School Girl has registered more than 810,000 plays for Episodes 1, 2 and 3 of the show on ABC TV’s catch-up viewing platform iview.
The six-part series, which first premiered on Wednesday October 23, has broken all existing viewing records for iview – making it the biggest show on the platform since its launch in 2008.
The previous most-watched program in one day was the premiere of Doctor Who Series 7 with 76,000 views – this record was smashed by Ja’mie with 216,000 plays in one day.
Ja’mie: Private School Girl continues every Wednesday at 9pm on ABC1 or you can catch-up on iview shortly after.
Notice anything missing? Oh right, the actual ratings figures, which are as follows:
Week one we had this:
Ja’mie: Private School Girl, the highly-anticipated follow-up to Lilley’s comedy hit Summer Heights High, drew a capital city TV audience of 925,000 viewers last night.
At first glance the number seems soft – it falls below the all-important one million viewer waterline that is used to measure commercial success.
We’ll cut it off there, but follow the link and read the whole thing – it’s a handy collection of all the excuses Lilley’s supporters make for the increasingly soft ratings he’s been pulling in since Angry Boys turned out to be, well, not so good. Or popular.
Week two saw a minor dip:
JA’MIE: PRIVATE SCHOOL GIRL-EV Network ABC1 880,000 277,000 299,000 131,000 79,000 94,000
Which was to be expected, but losing 45,000 viewers was nothing for the ABC to worry about. Then came week three:
Ja’mie: Private School Girl (17th – 592,000)
And now they’re starting to sweat. Losing over 300,000 viewers in three weeks? That’s a repeat of his Angry Boys performance. So you’d be guessing the ABC would be crossing their fingers extremely tightly hoping that result was a one week blip. Cue week four:
JA’MIE: PRIVATE SCHOOL GIRL-EV Network ABC1 575,000 199,000 191,000 87,000 55,000 43,000
Oops. Guess breaking that million viewer mark is out of the question, hey? And suddenly the reason why the ABC is shouting loud and proud about Ja’mie‘s “quichest” ratings on iView becomes clear. Just like it did back when they pulled the exact same stunt during Angry Boys.
What we seem to be seeing here is a structural problem. Chris Lilley still has an awful lot of goodwill out there in the community from his Summer Heights High days, but it only takes a couple episodes of his newer work before people realise it’s not to their taste. We’ll leave why this might be to other posts: for now it’s starting to look like the ABC might be steering future Chris Lilley projects to a “one-off special event” format…
*update* It’s been pointed out to us that the big drop in Ja’mie‘s ratings may have something to do with having Gruen as a lead-in during those first two weeks. Which does seem to suggest that the market for Ja’mie is even weaker than we first suspected…